“Let” is that the wrong word. Microsoft was setup specifically to make BASIC for the Altair. DOS they stumbled into because CP/M dropped the ball. Every other product, they’ve been chasing new markets that they didn’t think of being in.
I’m critical about Xbox handheld/portable because it was so obvious that that’s where the demand would come from.
However, they’ve been better at monetizing their other software and services better than anyone else though.
My point here is that none of these cases feature Microsoft inventing a brand new product and trying to market it for the first time. Their whole strategy from the very beginning was to look for existing products with existing markets and try to conquer them. They even had a name for a variant of this strategy (targeted at open standards) which the US DoJ famously discovered during the antitrust trial:
“Let” is that the wrong word. Microsoft was setup specifically to make BASIC for the Altair. DOS they stumbled into because CP/M dropped the ball. Every other product, they’ve been chasing new markets that they didn’t think of being in.
I’m critical about Xbox handheld/portable because it was so obvious that that’s where the demand would come from.
However, they’ve been better at monetizing their other software and services better than anyone else though.
My point here is that none of these cases feature Microsoft inventing a brand new product and trying to market it for the first time. Their whole strategy from the very beginning was to look for existing products with existing markets and try to conquer them. They even had a name for a variant of this strategy (targeted at open standards) which the US DoJ famously discovered during the antitrust trial:
Embrace, Extend, and Extinguish.