Even though I’m probably not reading it enough to be worth it I pay a yearly online-subscription to one of the newspapers that gained my trust with good investigative pieces in the past.

If everyone was just consuming for free then a newspaper needs to either be heavily funded by a really wealthy person that pays them (and in turn makes it less likely that said newspaper will report against people like that) or the newspaper needs to sell ad-space. So if you are consuming for free AND blocking ads on a website then you are only costing that website money - and in case of newspapers that’s not a good thing since it ensures that only those that are publicly funded or funded by billionaires will survive “almost unchanged” while the rest will try to get as populist as possible to the the most amount of clicks to increase their ad-revenue