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I don‘t know where you‘re eating lol. A döner in zurich is about 14-15 francs at the moment never seen one for 18 francs and they increased prices the last two years as well.
If you‘re having a meal and drinks for 50 francs per person you have likely been to a fancy restaurant. Don‘t get me wrong, it absolutely is possible to easily go over 50 francs, however its also is very easy to stay below that and still have a good experience.
I would however argue that the barrier of entry is smaller with vapes in a way that it is less of a turn off. Many people don‘t smoke because they think it smells disgusting or they start coughing the first time they smoke. Vapes however smell like fucking strawberry or melon and aren‘t as hard on your throat the first time.