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What has helped me with this was seeking out local bands and seeing them live. Check out local bars with live music nights or open mics, wander around the biggest city in your area and look for interesting flyers and stickers, or [other useful advice]. As a bonus, when you find bands you like they often play shows with bands that are of a genre you’d never seek out yourself.
I always wonder how much of the ad hell some websites have is necessary to maintain the website and pay employees a (hopefully) livable wage vs pure greed.
One of the worst things, in my opinion, that came from the old Internet was just how shady and sometimes dangerous ads are.