I have actually worked at a place that said that and it was almost legit. The owner lived interstate and would fly in take everyone to a restaurant for lunch at least monthly. When a family member of his died he gave time off for all the staff and flew an all expenses paid for any one that wanted to go to the funeral. He would regularly invite any staff (open invitation) and spouses and kids to see games with his and his family, all paid for (including alcohol). We also got flown to his state to attend a milestone birthday, all expenses paid, including spouses. Spouses were always included and kids invited where it was practical.
Annual raises without asking. Random bonuses, especially when a business deal went well.
That place was eccentric, but it actually did feel like we were being looked after.
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