Quote from the article: “The inclusion of intrusive DRM softwares [sic] like Denuvo is a choice that yields an unfair punishment on the consumer,” Running With Scissors says. “Respect the consumer, make a game they want to play, and you will never feel the need to fight piracy. The gaming industry deserves a better future, fight for that.”
Not if you work for a massive publisher.
edit: or if you publish under one. It’s likely in your contract. Devs really don’t want to use it, but they are required to do so.