Amazon Prime Days ran on July 16th and 17th (at least here, in Canada).

This price jump happened a day before and ended two days later, but this item was “on sale” during those two Prime Days.

I’ve been seeing this scam far too often, especially with food items. Why isn’t this illegal yet?

  • kersploosh@sh.itjust.worksEnglish
    31·
    4 months ago

    Some brands do this continually. That’s how Eddie Bauer or The Gap is constantly having a 30% off sale on one thing or another.

    And it works. It’s called “price anchoring.”

    • Showroom7561@lemmy.caOPEnglish
      6·
      4 months ago

      I think many companies will put sales on overpriced items to make it seem like a deal, but it’s hard to catch the ones who inflate the prices just before a sale happens (which brings the sale price down to the regular price). The latter is a bigger problem, IMO.