I don’t see why one failed product would do that when everything else is still amazingly profitable. They can afford to take risks with a product, and they actually should try to expand outside of phones and computers.
Tim Apple spent tens of billions on a car and then shelved it. The Vision Pro is better than that. Their product line is crazy small for the size of the company. They could try new categories all day for decades.
I don’t see why one failed product would do that when everything else is still amazingly profitable. They can afford to take risks with a product, and they actually should try to expand outside of phones and computers.
Tim Apple spent tens of billions on a car and then shelved it. The Vision Pro is better than that. Their product line is crazy small for the size of the company. They could try new categories all day for decades.