The cat is out of the bag and despite many years of warning before this and similar technology became widely available, nobody was really prepared for it - and everyone is solely acting in their own best interests (or what they think their best interests to be). I think the biggest failure is that despite there being warnings signs long before, every single country failed to enact legislation that could actually meaningfully protect people, their identity and their work(s) while still leaving enough room for research and the beneficial use of generative AI (or at least finding beneficial use cases).
In a way, this is the flip side of the coin of providing such easy access to cutting edge tech like machine learning to everyone. I don’t want technology itself to become the target of censorship, but where it’s being used in a way that harms people, like the examples used in the article and many more, there should be mechanisms, legal and otherwise, for victims to effectively fight back.
The only way to limit the damage is the tedious old-fashioned way: An honest debate, thorough public education, followed by laws and regulations, which are backed up by international treaties. This takes a long time however, the tech is evolving very quickly, too quickly, self-regulation isn’t working and there are lots of bad actors, from pervy individuals to certain nation states (the likes of Russia, Iran and China have used generative AI to manipulate public opinion) which need to be contained.