From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
The key is to use an alternative that’s actually good, and most of these companies were never going to make an alternative that was good, just one that was exploitative.
Most of my purchases the last few years have been gog. The only game service where you actually own the game afterwards.